Brand & logo

GTMS Brand & Logo

The GTMS logo and how to use it. This page is the canonical reference for the mark, the two wordmark lockups, the brand gradient, and download-ready SVG assets. Link to it from the style guide and branding docs.

The mark

A git commit graph whose nodes are pass ticks: a straight trunk, a branch out to a test run, and a merge back into a green HEAD — “merged and passing.” It carries the three pillars: version control, testing, and the pass/fail story.

Lockups

Lockup 1 — GTMS above, strapline stacked

GTMSGitTestManagementSystem

Lockup 2 — GTMS beside a rule, strapline stacked

GTMSGitTestManagementSystem

Colour

The mark and wordmark use a left-to-right blue→purple gradient. The HEAD node uses a single pass green as the one “testing” accent.

Gradient start

#149DB8

Gradient mid

#4C84C7

Gradient end

#8B5CF6

Pass green (HEAD)

#10b981

Type

Usage

Do

  • Keep clear space around the mark of at least the height of the top node.
  • Use the green HEAD node only — it is the single testing accent.
  • Use on light (cream/white) or dark backgrounds; the gradient holds on both.

Don't

  • Recolour the gradient or swap the green for another hue.
  • Rename the wordmark — it is “GTMS”, never “GTM System.”
  • Stretch, rotate, or add effects to the mark.

Download

The lockup SVGs reference the brand fonts (JetBrains Mono / Roboto). For print or use where those fonts aren't available, convert the wordmark text to outlines first.